Killer Promotional Videos
Check out these two demo videos I have created, one is serene the other a bit more upbeat. They are an ideal way to promote your business… whatever niche your are in.
These short videos of around 40 seconds to a minute or so long are extremely powerful advertising tools that you can have on your website or blog. You can also share them You Tube & Facebook etc to build your web presence and back links.
The videos have a call to action at the end of them and can be used to promote your business, an event, any product or just a free report (for list building)
If you are interested in getting one created for your website send me an email at steve@stevewatsononline.com and we can discuss it further.
The cost is £297 per video.
I look forward to hearing from you
Many thanks
Steve
The Power of Facebook Ads
Pay per click (PPC) advertising is widely acknowledged to be a fast way to get traffic to your website. If you get it right, there is a lot of money to be made with PPC. However, a lot of people have found that PPC advertising is no guarantee of quick profits. One reason for this is that their PPC ads are too often clicked on by people who are not really the target audience. With demographic Facebook PPC advertising, you can much more closely define who will view your PPC ads.
The advanced targeting of Facebook PPC means that advertisers can specify not just the product but also as the specific location, the target age group, marital and gender status and range of interests of the target buyer. This is extremely powerful!
And is the reason more and more internet marketers are using Facebook Ads as part of their marketing strategy.
How to Convert Traffic into Relationships
Once you have mastered the traffic, which to be honest is half the battle, you need to convert those visitors into customers. Not as easy is most people make out. It stands to reason the more traffic you create the more customers you will get.
That is true to a certain extend but to really convert your visitors into customers you need to first of all build a relationship with them. If you don’t create good relationships with your customers sure you will get a few sales here and there but if you build a solid relationship with them your will certainly convert a higher percentage of them.
So that said… how do we go about building those precious relationships?
Transparency
You need to be transparent in your approach to your visitors, meaning you need to be able to come across as though there is nothing to hide, no hidden fees, or sharing their data, or other trickery like continuous authority after a free trial. Continuous authority is a way of charging customers after a free trial where they have bought something for £0 and had to provide their card details to complete the process. This is common for online memberships and is often only mentioned in the small print. So as an example being transparent would be to let the customers know this in a prominent place on the sales page.
Give Your Blog Posts Priority
Finding time to blog is a real struggle for me, if I have 3 or 4 clients on the go at the same time my head seems to always be filled with stuff to do for them. I find it difficult to switch off even for an hour or so.
Here’s a tip for any bloggers who suffer the same
Whether you blog early in the morning or in the evening after your day job make sure that you write your blog posts before other online activities (including client work). Usually I would sit in front of the computer, check my email accounts, read all my RSS feeds, stumble a couple of sites and so on. By the time I started writing my post I would have already cluttered my mind with non relevant information.
Of course if you blog about news or current events you will need to take a look at what is happening before writing, but for all other content I really recommend blogging before other activities. This simple method really increased my productivity and the quality and originality of my posts.
So I thought I can take that advice and mould it to my own circumstances. I tend to start my day opening Outlook and spend an hour or two reading and replying to emails, I often get distrated by offers, news & other stories I that pop up in my inbox. I then usually move onto client work which generally takes me to the end of the day, leaving me left with not much ooomph to concentrate on my own blog.
Time for change, trying to blog first thing without any distractions is going to be my first move…
Let’s see how I get on
Do you have any similar problems? Let me know by leaving a comment, I would love to know I am not the only one who has trouble getting organised!
How To Restore Wordpress
It’s here!
The long awaited restore video. A couple of weeks ago we backed up Wordpress using Backupify and this video takes you through a process to resotore those back up files.
If you find it useful (or otherwise) let me know in the commnet box below.
How To Blog For The Search Engines With Little Or No SEO Knowledge
Generally if you write about your topic from the heart and with a good understanding of your niche you will do this automatically. You will end up with unique relevant content naturally.
However sometimes a little boost from the search engines to create that organic traffic is more than welcome. You may think that writing good copy that the search engines love is too technical or the knowledge to achieve it is one step too far.
So how can we begin to get a bit more targeted to squeeze a bit more from Google?
I have a great way of creating a content plan which will help you have numerous blog posts in draft ready to go whenever your creative juices dry that are keyword rich and highly targeted but still natural. This will help your optimisation
Go to the Google Adwords Tool (the external one is fine) and drop in your URL, Google will return with a big list of keywords short and long tail that it thinks your website is about. You will see a list of keywords, grouped by major subject, that Google thinks represents the content on your website. Some of it will be right on the money. But some will be rubbish or a little off the mark shall we say.
How To Back Up Wordpress Using Backupify
Today I found a great solution for FULLY AUTOMATED Wordpress back up.
Backupify is a great “free” service which can back up not only your Wordpress database and files but amoung others your social media accounts such as Twitter & Facebook and your media accounts such as Flickr & You Tube.
For a while now I have been hunting for just that kind of service and Backupify ticks all the boxes.
Set up is easy! Just enter your login credentials for each service you want to backup, and set your preferences. Then Backupify will take it from there. You will get regular emails confirming when your backups have completed.
Here is a short video of me signing up for an account and then doing my first back up of my database AND core files:
(Please give the video a second or two to load)
7 Benefits of Using WordPress For Your Website
If you are thinking of creating a website for your business you could have a site up live in a matter of minutes if you install Wordpress
Wordpress is a blogging platform that is open source, meaning it is free!
Once installed you are ready to start adding content. You see it is not just a blogging platform, you can add pages (as many as you like) to create an excellent “Content Management System” or “CMS” as it is known.
Here are 7 benefits to using the Wordpress platform
- Quick and easy installation – Most hosting companies use a third party to manage different applications in your control panel. CpanelX is one example. Within that is an application called Fantastico DeLux. When you click on the FD icon it opens up the application and this is where with a few steps you can install Wordpress on your hosting space.
- Massive choice of themes – Wordpress comes with two default themes (themes control the look and feel of your site) already installed which are quite basic, however with the release of Wordpress 2.9 you can now search, upload & install themes from your Wordpress dashboard. There are thousands of free themes available. You can also go further and install premium themes which typically sell for anywhere between $50 and $150.
- Fantastic functionality – You don’t need to be a programmer or know any php coding to adjust your Wordpress installation, everything you need to do can be done via the dashboard. Create posts, pages, image galleries, audio, and video and so on.
- Extendibility with thousands of plug ins – There are nearly 8,000 plugins available that you can install to enhance the usability and functionality of Wordpress. Again these are easily searched, installed & activated via your dashboard. Some popular plug in additions, improve seo, enhance blog comment functions, page orders, twitter tools, xml sitemap creators, pinging, rotating tag clouds… the list is endless.
Read more »
5 Astonishing Social Media Stats!
The December 2009 data from comScore (SCOR) were released Tuesday, and the results for the social media sector are nothing short of staggering. Fifty-four percent (112 million) of the 205 million-strong U.S. internet-user population are on Facebook, with 27% (57 million) still using News Corp.’s (NWS) MySpace. But according to data from both comScore and Experian Hitwise (EXPN), the most active users were on Tagged, MyYearbook and Orkut. And Facebook users were more active than those on MySpace.
There’s no doubt that plenty is happening in the social media space, but there are some facts that just might surprise you, either because of the speed of change or the discovery of players that may not have occurred to you.
- Growing impact of social networking on surfing habit: In the U.S., 25% of all page views came from the top social networking sites and that is up 83% from the 13.8% posted in December 2008.
- Social media is still growing: one in 10 went to a social networking site in December 2009, up almost 100% from December 2008’s 5.8%. Compare this to the page view data and you get a sense of how sticky the social media sites are.
- Social media sites are more vulnerable to trends: From December 2008 to December 20009, MySpace and Facebook switched spots. A year ago, 64% of visits to the top 10 social networks belonged to MySpace, with 29% going to Facebook. By December 2009, 28% went to MySpace, with 68% at Facebook.
- Facebook’s prowess: Facebook’s market share surged 286% year-over-year, but it wound up being good for everyone, since it grew the market at the same time.
- Market share growth was a bit rare: Aside from Facebook, only Tagged gained market share, as an increasingly crowded market required players to fight a little harder for eyeballs. Tagged amped up its share by 35%.
Source: http://www.bloggingstocks.com
How SEO Is Driven By Social Media
In my last post I talked about getting on the front page of social media websites and the fact if you reach that Holy Grail you can expect thousands of visitors to your website. According to statistics if you get a thousand visitors maybe 5% of them will link to your website from theirs. If this is the case you have just grown your link count by 50! The more links you have coming into your site, the higher you will rank on search engines such as Google and Bing. And it goes without saying the higher one ranks the more traffic you will get.
Simple isn’t’ it
Being ranked high up on the search engines is essential for good traffic. Most people click on the first three listing from their search results. According to AOL nearly 70% of searchers click on the first 3 results so if you are not ranking in the top 3 results, it’s a waste of time!
So what are the four main components of Search Engine Optimisation?
- Research
- Content
- Code
- Links
Research – working out what keywords you want to go after is very important. Especially if you are selling products or services. Descriptive keywords will often convert better. For example if you are selling biscuits you can expect more sales from the term “chocolate biscuits” even though “biscuits get 10 times more traffic!
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